Pay using our secure payment gateway

Under this option, the prices are in Indian Rupees. (Your credit card will be charged your home currency equivalent of the Indian Rupee price.)

Price for pdf file, instant download: Rs. 200

Price for hard copy, delivery through courier (within India only): Rs. 200 + Shipping & Handling Charges extra

Choosing this option will take you to a list of available cases, where you have to select the cases you wish to purchase, add them to the shopping cart, and check out, before making the payment.

If you have opted to buy the pdf version of the case study, you will receive a link to download the file, after the transaction is successfully completed. The file will be a locked pdf file, with a 'Do Not Copy' watermark.

If you purchase multiple copies of a case study, a pdf file with a license to print the number of copies will be e-mailed to you, within two hours after the successful completion of the transaction.

Pay through PayPal

This option will take you to the PayPal website, where you can make the payment.

Instant download is not available with this payment option. After your payment is received, we will e-mail the case to you within around two working hours. The file will be a locked pdf file, with a 'Do Not Copy' watermark.

If your order is placed outside our working hours or on a holiday, the case study will be e-mailed to you on the next working day.
Our working hours are 9.00 a.m to 6.00 p.m IST. We work five days a week (Monday - Friday). Our offices are closed on Saturdays and Sundays.

For a list of other holidays, please click here.

Current time at Hyderabad, India

Hard copy, delivery through courier: Not available.

If you wish to purchase more than one copy of the case study, we recommend that you use Our Secure Payment Gateway option, in order to avail of the discounts on multiple copies.

Case Details:

Balaji's success was attributed to its early entry into the business and presence in the regional markets. Balaji was credited for assessing the public demand properly. Its presence across the spectrum and its cordial relationship with most channels ensured it's continued growth. At the same time, its expenditure was controlled by its investment in high quality studios and equipment. Throughout the 1990s, Western-style plots had dominated Indian television soaps. Instead of following this trend, Balaji conducted research and TV shows and viewers. Balaji's research showed that the reach of fiction-based shows was about 60% and that they appealed to women across regions and languages...

Balaji was also planning serials in Marathi, Punjabi, Bengali and Gujarati. The Indian television software industry was highly competitive, comprising a few organized and many unorganized players. Padmalaya Telefilms, ATN International, Jain Studios, Galaxy Multimedia, TV18, Creative Eye, Pritish Nandy Communications and Sri Adhikari Brothers were the other major players in the sector.

The fact that some of the channels were getting into backward integration by starting their own production house did not augur well for production houses like Balaji. However, the ever-increasing number of channels was expected to help the company...